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The Best Gear For Storytelling

By Gary Hornstien on October 26, 2017

We all want the latest gear, and a larger team so we can tell better stories, right? Unfortunately, for a lot of us, that isn’t even on the map. So how do we get there? I can tell you that reaching your goal has little to do with the gear you have. It have everything to do with you. You are the most important piece of storytelling equipment you’ll ever have.

This should be encouraging, because guess what: you already HAVE you. YOU can solve lighting problems regardless of the gear you have, because you’ve done the research to figure out how to handle any situation. YOU can figure out the editing conundrum sitting in front of you, because you’ve asked questions of other editors who’ve been in your same shoes. YOU can make most ideas happen regardless of the sensor, or lens, or age of your camera, because you know that CLEAN AUDIO IS MORE IMPORTANT THAN VIDEO QUALITY! (If you are learning this for the first time, then you’re welcome – and now you know!) Watch every video tutorial, join every Facebook forum (like Church Storytellers), read every blog (you’re off to a great start) and ask, ask, ASK your buddies every question you can think of. Shoot. Fail. Repeat. Stop dreaming about new gear and start dreaming about how to make yourself better.

Here’s what’ll happen: you’ll start telling great stories of life change that inspire your church and volunteers to continue doing what they’re doing; and from there, the increased budget will come. Because people/pastors tend to throw money at things that are already working well. Even still, you’ll be in a better position, because you’ll now know what you should REALLY spend your money on when it comes to storytelling in the church.

So next time you’re preparing for a shoot, remember this: you are your greatest asset. You are what makes your story great, not your gear. Now, go shoot something.

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